Keep it short
Obviously, Twitter limits the number of characters you can post, but other forums like Facebook, LinkedIn, and Instagram don’t. Just because those forums don’t have a limit doesn’t mean you should post a novel. Posts should be engaging enough leaving the reader to want more. If you find yourself writing more than a couple lines you may want to consider breaking it up into multiple messages – or if you have a lot to say about a certain topic consider posting a blog about it. Hubspot recommends the following: Twitter 100 characters without a link, 120 characters with a link; Facebook 40 characters. Additionally, Buffer Social recommends: Google+ 60 characters; LinkedIn 600 characters.
Educating your target audience with practical information they can use in their profession or personal life will help increase your presence as a thought leader in the community. Try posting short tips and tricks on a certain topic related to your industry.
Providing timely and news worthy information is key to staying relevant. Keep your audience informed of the current happenings in the industry you are in. For example, consider posting something in the news that you can relate to your business. If there is an update to a government policy or law that effects your industry, you could provide insight on it and promote it to your audience.
To build a presence on social media you need to be consistent with your posts. Consider a tool like Likable Local to help organize your weekly posts to ensure you continue to engage with your audience. The frequency on posts depends on the forum, Buffer Social recommends the following posts per day: Twitter 3; Facebook 2; LinkedIn 1; Google+ 3; Instagram 1.5 (most brands average 1.5 a day).
Engage with others
Statistics show that if you are engaging with others, liking and/or commenting on other’s posts, you will be likely to get likes and comments. Use hashtags or searches to find posts that are relevant to your industry and engage with those posters. Also make sure to engage with your followers, respond to any comments that people post on your page and go through their feed to like and comment on their posts as well.
For more information on building out your social media networks contact WSI @ firstname.lastname@example.org.